Jia-Ru Lin's inspiration for D One came from the common issues associated with traditional donut packaging. The typical box or bag often results in flavors mixing or frosting smearing onto other donuts. D One was designed to solve these problems by containing one donut at a time, thus preventing flavor mixing and making it easy for grab-and-go convenience.
D One is a small but exquisite packaging design that enhances the donut-eating experience. The clean, modern design includes a fork, a donut, and a plate, all contained in a dodecagon-shaped carton. The carton serves as a container for the donut and transforms into a beautiful plate when unfolded, providing a surprising and delightful experience for the user. The unique shape also prevents the packaging from rolling around and makes it easy to stack on a shelf.
The packaging is made from 100 lb recycled Bristol paper, demonstrating a commitment to eco-friendliness. The dodecagon-shaped dieline can be pieced closely together during production, resulting in minimal paper waste. This thoughtful design approach not only addresses the needs of the consumer but also considers the environmental impact of the product.
According to statistics, 10 billion donuts are made each year in the USA, equating to about 30 per person. With the grab-and-go sector growing at a rate of 5 percent in 2015, Jia-Ru Lin's one-donut-per-packaging design is perfectly positioned to cater to this trend while enhancing the donut-eating experience.
The creation of D One presented several challenges, including the need to balance functionality, eco-friendliness, convenience, and aesthetics. However, these challenges led to a surprising and successful result: a fun, stackable, dodecagon-shaped packaging design that is not only practical and eco-friendly but also modern and visually appealing.
In conclusion, D One by Jia-Ru Lin is a revolutionary donut packaging design that addresses common issues with traditional packaging, enhances the user experience, and considers environmental impact. Its recognition with a Silver A' Packaging Design Award in 2017 is a testament to its innovative design and potential to change the way we enjoy donuts.
Project Designers: Jia-Ru Lin
Image Credits: Designer: Jiaru Lin, Photographer: Andrea Malizia
Project Team Members: Jiaru Lin
Project Name: D One
Project Client: Jia-Ru Lin